How To Choose the Right Video Format for Your Social Platforms (FREE INFORMATION TO READ ONLY - NOTHING TO ORDER)
How To Choose the Right Video Format for Your Social Platforms (FREE INFORMATION TO READ ONLY - NOTHING TO ORDER)
WTH Franchise Owners–
THIS SECTION IS INFORMATIONAL ONLY - THIS IS NOT A PURCHASABLE ITEM.
Please skip the quantity/add to cart area and do not order this.
PLEASE DO NOT ADD TO CART. THIS IS NOT FOR SALE. IT IS JUST INFORMATION TO HELP YOU CHOOSE WHICH VIDEO YOU MAY NEED.
PLEASE SCROLL DOWN TO READ HELPFUL REFERENCE INFORMATION:
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| Aspect Ratio | TV Ads | OTT / Streaming Ads | Instagram Feed | Instagram Reels | Instagram Stories | Facebook Feed | Facebook Reels | TikTok Feed | YouTube Longform | YouTube Shorts | LinkedIn Feed | Twitter / X | Google Business Profile | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 16:9 — Widescreen | ✅ | ✅ | ⚠️ | ❌ | ❌ | ⚠️ | ❌ | ❌ | ✅ | ❌ | ✅ | ⚠️ | ❌ | ✅ |
| 9:16 — Vertical / Full-Screen | ❌ | ❌ | ❌ | ✅ | ✅ | ❌ | ✅ | ✅ | ❌ | ✅ | ❌ | ⚠️ | ✅ | ❌ |
| 4:5 — Tall All-Purpose | ❌ | ❌ | ✅ | ⚠️ | ❌ | ✅ | ⚠️ | ⚠️ | ⚠️ | ✅ | ✅ | ✅ | ⚠️ | ⚠️ |
| 1:1 — Square | ❌ | ❌ | ✅ | ⚠️ | ❌ | ✅ | ⚠️ | ⚠️ | ⚠️ | ⚠️ | ✅ | ⚠️ | ⚠️ | ⚠️ |
16:9 — Widescreen
Best for YouTube, TV ads, OTT/streaming commercials, platforms, website embeds, and professional brand storytelling. This format feels polished and cinematic.
9:16 — Vertical / Full-Screen
Designed for maximum immersion on TikTok, Instagram Reels, Facebook Reels, Stories, and YouTube Shorts. Choose this format when discovery and attention are the primary goals.
4:5 — Tall All-Purpose
The most versatile option. Optimized for Instagram and Facebook feeds, performs strongly on Twitter/X and LinkedIn, and has proven success on YouTube Shorts. Ideal when one video needs to work well across multiple platforms. It can stand out as slightly different.
1:1 — Square
Best for clarity, consistency, and conversion-focused content. Square videos work especially well for Facebook promotions, Instagram carousels, LinkedIn posts, paid ads, and caption-heavy messaging. It can also stand out.